E-Marketing has become increasingly prevalent in this day and age. People have been shopping and consuming more than ever. Making it necessary to promote products via the Internet because it is indispensable at this time, and we spend a lot of time on it.

Many of us see ads for clothes and different types of cosmetics while browsing websites. While watching YouTube, we come across many other products that we’ve been looking for. This refers to E-Marketing and the methods of promoting products online.

Famous companies are now using e-marketing to sell their products. To accomplish this, we understand the customer’s demand and display relevant ads at reasonable prices to convince them to make the purchase. This process actually proves to be easier for the customer and saves a lot of time. 

Let’s find out in this article what e-marketing is and how it is used to complete the purchasing process.

What is e-marketing?

E-marketing is the process of displaying and marketing products. This is through digital mediums such as websites, email, and social media platforms. It also has many means and platforms. The use of online marketing has become so prevalent to the point where you see ads for products on any website or on Facebook.

The e-marketing process involves specific steps. These steps aimed at persuading the customer to buy the product by analyzing patterns of search performed by him. In addition to knowing people’s interests and presenting things relevant to them. Many methods are also used to reach the target audience and provide convenience to the client with a smaller budget. 

What are the advantages of e-marketing?

• Reduces the huge costs that advertising campaigns need for traditional marketing.
• Helps to quickly reach the target audience, thereby achieving results faster.
• Identifies the customer’s needs through browsing analysis, and displays similar results. Thus, the client enjoys a wider range of choices.
• Direct communication with the company,  and providing the best services to them by better understanding the customer’s wishes.
• Improves the marketing process by analyzing the way the customer interacts with the product.

What are the types of e-marketing?

Companies use different types of e-marketing to promote their products such as:

• Content marketing:
  Publishing all forms of content such as videos, blogs, or articles. All of them are aimed at enriching the audience with information about their products and the benefits that are expected from them.
• Marketing through social network sites:
  Today most people use Facebook, Instagram, and other social media applications. In addition, some of them are delivering attractive content in order to draw the audience’s attention and focus to certain products.
• Search engine ads:
  These are the ads that appear when we search with search engines at the top and bottom of the page to the right. It is also called pay-per-click advertising because the advertiser makes payment only when the customer clicks on the ad.
• Video marketing:
  This type of e-marketing uses all types of Videos (educational, advertising, cultural) to promote products and attract new customers. This is done by setting  up professional videos showcasing your product and using several editing apps, and this is made possible with the help of editing experts.
• Affiliate marketing:
  It is the use of online marketers to promote products and convince customers to buy them. This transaction is carried out through three parties: the product owner, the affiliate marketer (publisher), and the affiliate marketing network, which is the intermediary between the product owner and the affiliate marketer.
• Influencer marketing:
  This is when influencers and owners of platforms viewed by a great number of people promote a product through their videos or posts. This method has been a huge success. It’s because people are influenced by the characters they like.

Important skills you must possess to become a successful marketer

Working in e-marketing requires a great deal of professional skills and flexibility, in addition to individual skills, including:

1. Having eloquence in expression in order to be able to present your product in an attractive way.
2. Having patience and the ability to convince the customer to buy the product.
3. The ability to withstand stress and long hours of work.
4. A good background and knowledge of e-marketing, as it is considered a distinct field and you should be familiar with some of the basics in it. 
5. Having good communication skills with others.
6. The ability to adapt to different working hours.
7. Knowing how to write official emails with good knowledge of English.
8. Owning a computer and having experience using different montages and Microsoft Office programs.
9. Knowing how to write reports and articles according to SEO rules.

How did e-marketing rank high in today’s job market and what does its future look like from the point of view of one of the marketing experts in the Arab world

Marketing expert Sarah Shahid talked to us about her experience in the field of e-marketing, where Sarah began her journey in this leading field in large companies:“I have been working in the field of e-marketing for ten years, and it has witnessed remarkable developments since then. The main reason is the increasing rate of internet use in general and its use for shopping specifically.

For example: The increase in search rates has led to a noticeable tendency to rely on the use of search engine optimization (SEO). The same applies to the use of social media; therefore marketers tend to use it more as an essential part of the e-marketing strategy.

On the other hand, e-marketing will continue to witness many developments with the advent of such a large number of electronic stores. Also, the digital transformation adopted by many companies has led to an increasing need to use various forms and tools of e-marketing as the main method of increasing sales. This is what we are increasingly witnessing with our clients at the E-Dynamite agency.”

E-Marketing has become a leading field in the corporate world, and major commercial companies are promoting their products through the Internet and social media. It is a skill that needs to be learned and taught in order to convince customers of the quality and relevance of your products.

Supervision: Sarah Shahid- Marketing expert

For contact and inquiries: sarah.shahid6@gmail.com

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